What is Health Promotion?

Health promotion is the process of enabling people to increase control over and improve their health.


Health Promotion means:WDHB health promotion billboard

  • building healthy public policy
  • creating supportive environments
  • strengthening community action
  • developing personal skills
  • re-orienting health services.

(from the Ottawa Charter action strategies)

Health Promotion is undertaken in the context of the principles of partnership, participation and active protection to achieve optimum health. (Treaty of Waitangi, New Zealand)

Health is a holistic concept where a balance of factors can affect wellbeing: Te taha wairua (spiritual), te taha hinengaro (mental), te taha tinana (physical), te taha whanau (family), te taha turoa (environment), te reo (language).

Treaty Understanding of Hauora in Aotearoa-New Zealand (TUHA-NZ)
The principles of the Treaty of Waitangi and the Ottawa Charter for Health Promotion are brought together in the Treaty Understanding of Hauora in Aotearoa-New Zealand (TUHA-NZ) to develop a model for health promotion in Aotearoa-New Zealand.

Te Whatu Ora Whanganui's Health Promotion team
Te Whatu Ora Whanganui's Public Health Centre Health Promotion team is passionate about improving the health and well-being of the Whanganui district’s population. This can only be achieved by working with a wide range of agencies and community organisations – we know that together, we make a difference.